I love the importance on maintaining that standard once you get there right because like I mean how many it's not maintenance it's not maintaining it's continuing to accelerate the standard yeah just like I talked back on the last Q and AF where I talked about standards and meeting high standards. Once you've branded yourself in my mind as a high standard individual that's the expectation right? So so now instead of you know as it from an entrepreneur I'm the customer because I'm the fucking guy making the decisions about your career path okay so you're the one you have to make me believe that you are who the fuck you're pretending to be, he says.