The Four Principles of Sustainable and Originality

When the company got going, we wanted to frame our philosophy in a fairly simple way. And so the idea of these four principles came about. They've changed a little bit over the years since, but they are the principles we use whenever we make decisions. Original is just about the idea of not falling into the same patterns and habits that we see very often across the accessibility industry. Sustainable is the idea that accessibility itself needs to be sustainable within a team or an organization.