The Importance of Authenticity, Monetizing IP, and Long-Term Commitment

In this episode, Branddy speaks with Vivek Jayaram of Jayaram Law.

During the episode, they discuss Vivek’s approach to educating students on intellectual property, how laws governing topics like fair use and copyright need to be updated, and his three main predictions for how the protection of IP will evolve over the next five years. 

Topics discussed:

• Vivek’s philosophy of teaching in an engaging and memorable way
• The clash between aging IP laws and transformative new technologies
• How the notion of Fair Use needs to be updated, in light of massive amounts of new satire and parody
• Why now is the time to be aggressive in defending your brand’s intellectual property
•  Why Vivek believes that technology remains more a force for good than for bad.