32min chapter

Empire cover image

Inside Baseball of Building a Crypto Brand | Austin Federa & Ekram Ahmed

Empire

CHAPTER

Branding in the Blockchain Era

In this chapter, the speakers analyze the branding strategies and website designs of various blockchain projects, contrasting their messaging and aesthetics. They discuss the disconnect between professional branding and community sentiments, emphasizing the need for authentic narratives that resonate with users. The chapter also explores the complexities of marketing in the fast-evolving crypto landscape, highlighting the importance of strong identities and effective storytelling.

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