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Aldi vs. Lidl | Kampf um den Thron (Wiederholung) | 4
Kampf der Unternehmen
Intro
Dieses Kapitel beleuchtet die Herausforderungen, denen Lidl und Aldi aufgrund eines Abhörskandals und schlechter Arbeitsbedingungen gegenüberstehen. Der missratene Auftritt des Lidl-Chefs in einer Talkshow verstärkt die Krise, während die Discounter gleichzeitig ihre Werbestrategien anpassen und die digitale Welt für sich nutzen.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode