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596. Bart Sayer, Looking Beyond the Mirror: The Business and Science of Beauty.

Unleashed - How to Thrive as an Independent Professional

CHAPTER

Navigating Beauty: Prestige vs. Mass-Market

This chapter explores the key distinctions between mass-market and prestige beauty products, emphasizing the superior quality and formulation of premium brands. It highlights the evolving landscape of the beauty industry, focusing on market trends, the rise of indie brands, and the impact of social media on marketing strategies. The discussion also touches on the feasibility of launching a cosmetics brand with minimal resources and the challenges of fostering long-term consumer loyalty.

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