I want to talk about the actual idea of flat iron, but you have an interesting process of discovering product market fit or learning about things. Uh, where you go talk to a bunch of experts and then realize they aren't actually experts. Can you talk about how you've thought about internalizing like learning an industry? Cause you were coming from ad tech into healthcare, right? And so how did you actually ram on that?Yeah, and then we actually just did this again with, with Curie. Um, you know, my thesis on any industry is like, there's a set of information that's available that you can like read. And then there's the inside information and the

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