Gloria Calderón Kellett calls for equitable storytelling, ‘Barbenheimer’ wins the box office
The Business
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The Power of Social Media Movements
The problem for Hollywood is that, yay, get excited. It's a big hit. But it's not really replicable. You can't just seed these social media movements. These things sort of happen organically outside of the traditional studio marketing machine. And they can really only hope to catch fire and go viral. That's luck. Yeah, you can't make Barbie and Hymer happen.
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