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China (Ep. 20)

Gamecraft

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The Evolution of Mobile Gaming and Chinese Innovators

This chapter explores the rise of mobile game advertising, focusing on successful titles like 'Last War' and 'Whiteout Survival' that utilize captivating ad formats. It also examines the transition of major PC franchises to mobile by Chinese developers and anticipates the impact of the upcoming AAA title 'Black Myth Wukong' on the gaming landscape.

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