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RV144 - CEO Thought Leadership and Personal Branding

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Category Creation, Personal Branding, and Founder-led Marketing

This chapter delves into the concepts of category creation, personal branding, and founder-led marketing. The speakers discuss their own experiences with naming their company, the importance of understanding operations and data in sales development, and the potential for innovation within a category. They also explore different strategies for CEO thought leadership and personal branding, including reaching out to prospects through LinkedIn DMs.

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