Why Founder-Led Brands Fail at Thought Leadership
Social Media for B2B Growth: LinkedIn Strategies and Tips
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Redefining B2B Thought Leadership
This chapter examines the misconceptions surrounding thought leadership in B2B brands, particularly how executives often shy away from innovative ideas to maintain stability. It highlights the necessity of genuine engagement over mere high-profile postings, emphasizing the potential within organizations to identify thought leaders beyond the executive level. The discussion provides a framework for effective thought leadership that includes credibility, profile, prolificacy, and depth of ideas, underscoring the importance of supporting subject matter experts in creating impactful content.
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