Building marketing signal feedback loops
MarTech Podcast ™ // Marketing + Technology = Business Growth
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How Do You Find Data Signals for B to B Companies?
Ark: How do you advise a company on finding the data signal, implementing it and evaluating it successfully? Ark: A lot of companies come thinking that they know what signal they already want. We understand what they already know, what's already working for them. And if it's something that we can reproduce using our technology, then we just kind of make it programmatic for them to automa monthly.
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