UMG vs TikTok, Kids’ Music, and Beyonce - Verizon (Trapital mailbag episode)
Trapital
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UMG Restructuring and Financial Impact of TikTok
The chapter explores the restructuring of Universal Music Group into UMG East and UMG West, drawing parallels to ownership changes in sports teams. It discusses the financial implications of music licensing on TikTok, noting disparities in revenue generation compared to Peloton. The narrative delves into the dynamics between UMG and TikTok, analyzing the success of Ariana Grande's album and the potential impacts on top artists amid geopolitical challenges.
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