The chapter explores the benefits of search engines in optimizing search results and advertising through AI technology while discussing the implications of AI suggesting actions based on reinforcement learning. It also delves into the advantages and drawbacks of proprietary versus open-source software in the context of building and using software tools, highlighting the complexities of AI models and hardware constraints. The chapter further discusses the evolving nature of AI technology, the business complexities of offering open-source AI, and the concept of everyone having their own AI aligned with their values and running on their hardware.

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