I loved what you said in the book. I just saw recently where women and people of color, teams that are working to try to design for them have discovered that it's actually really hard to find stock photos that speak to those sorts of people. And so they actually went out and shot their own. It might be a thing that the team could do is rather than spending tons of extra time digging through shutter stock or or get the images or whatever trying to find that one picture that exactly sums up this persona.