In Vivo Studies on Diet Soda and Increased Hunger

Some studies indicate that low or no calory sweetness provokes a harmonial response in the body that makes us hungry, even if we're not getting any actual calories. There are several studies linking increased desire for sweet things with diet soda consumption. Maybe your brain was already genetically predisposed to sweet things, and so that's why you drink diet soda. All of this is complicated by the fact that the artificial sweetener industry has funded tons of this research. So ye, my personal conclusion, bill, is that i would guess diet soda is probably fine for most people, but i will not be surprised if it turns out that it's kind of not fine.