Airtable’s path to product-market fit — co-founder Andrew Ofstad on building horizontal products
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Bata Launch
We built this very horizontal product and then rolled it out to more and more people over time. Eventually with each one of those iterations where we get more customers, we would see new pockets of use. And as we added new features, we unlock new used cases. The n v p for our product was not any one thing, but its a horizontal product so you are constantly unlocking new use cases. We had a alpha, then beta, then public lunch. Kept it as bata to give us an opportunity to have a bigger public press launch later on.
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