Ep. 118 - [Travis Cox] Changing Integration Forever - From Integrator to Product and Beyond
Manufacturing Hub
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The Importance of Integrators in Inductive Automation
The main go-to-market strategy of inductive automation is through integrators. Integrators were the core of our business and in order to make them successful, you've got to provide them not only the best tool, but also the best supports that you can possibly provide. This shouldn't be something you put behind a pay door or a pay wall. If that kind of training or videos were behind again a paywall it just makes it that much harder for people to use your product. The inductive university was a perfect example of man I should be able to go to Google and search for how to do something in ignition, right? How to build something and it should just show up
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