Understanding the Emotional Aspect of Customer Needs and Product Development

Mark and Jesse discuss some of their favorite books... and some of their not-so-favorite books. They both love to read books, especially about business, but they also admit a danger in the practice. It's easy to confuse reading books, or blogs, or listening to podcasts, as an act of creation, as if doing so is actually improving or advancing your own business. Occasionally they may offer insight, but even that is not an act of creation for the business -- it's only useful if you use the information to inform your next move in the business.

So, a word of caution! Be careful what you read, but more importantly, be careful that you are balancing your reading with action, actually going out and doing.

Mark Butler CFO

https://markbutler.com

You Need a Budget

https://www.youneedabudget.com