The Tinder Swindler - Personal Branding Case Study | Ep. 220
The Brands On Brands Podcast
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The Power of Social Proof and Backing it Up
This chapter explores the significance of social proof in establishing trust in careers such as coaching, consulting, teaching, and speaking, emphasizing the power of being featured in articles, speaking engagements, and writing a book. It also emphasizes the need to back up social proof with real results and testimonials, urging listeners to share their knowledge and make a positive impact to build an authentic brand supported by genuine social proof.
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Transcript
