The Importance of Branding in the NBA

In the creator economy, what matters there is that value is moving from technology to brand down to the actual person. And so we see this in athletics too. You know, I mean, Michael Jordan made way less money that than he should have made based on how important he was. The players are getting just more and more leverage but they're not using it as far as I'm concerned. If LeBron James said, Hey, I'm going to start a new league where the players own own a majority share of the equity. This sort of the thought experiment.