2min chapter

IDEA GENERATION cover image

How New York Nico Went From Music Video Director to NYC's Unofficial Talent Scout | IDEA GENERATION

IDEA GENERATION

CHAPTER

The Importance of Getting Paid

I think it was about like three months into being in LA that I realized I needed to call it. Being a music video director for a living is not really a thing. Like the bigger the artists were, the more creative control they wanted and the less money they wanted to spend. So I just like, it felt like a job. And I never wanted it to be a job. But at the same time, I'm like super happy with where I'm at now.

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