Earned: Unlocking the Power of the Creator Economy cover image

146 - Jim Louderback, Inside the Creator Economy

Earned: Unlocking the Power of the Creator Economy

CHAPTER

The Shift in Media Recognition: Creators at the White House

This chapter examines a White House creator conference, emphasizing the growing importance of content creators over traditional media. It highlights the trust that specific demographics place in creators and the increasing recognition of their value by government officials.

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