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Startup Series: OLIO

Inevitable

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The Food Waste Hero's Programme

In the early days, our focus was absolutely on usor engagement and growth. We knew that for this type of model, monotizingf ten thousand people was never going to work. And it's only kind of in the past two years that we've really developed a very robust model. The food waste heros programme has 35000 trained volunteers who collect unsold food from their local business so they can be redistributed into multiple homes. Those businesses are paying us for that service, because at the moment they're paying a waste contractor to take that food away. Instead, they're now paying olio to insure that food is redistributed and eaten.

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