The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople. cover image

THE #1 MINDSET OF A-PLAYERS THAT WILL TAKE YOUR GAME TO THE NEXT LEVEL

The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

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The Importance of Relationships

I think the biggest mistake you make is what you just nailed right now. Because somebody's friendly, that doesn't mean they're trustworthy or that Doesn't mean You can rely on them. And a lot of people misunderstand relationship for just being friendly or friends. The objective is not just to be friendly and friends, it's to build trust which opens up the communication channel and belief so that you can communicate as individuals, not as rep and clients.

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