Design Is Everything, Is It?

Vavals: I don't think that I'm a great designer by any stretch of the imagination, but I do understand that there are concepts where if you'd ask the average person what's good or bad about a specific thing, they may not be able to explicitly pick it out. But unconsciously, they can tell the difference between say a design that uses optimal spacing and white space and negative space versus one that's too crowded. Vavals: Over the past 10 years building my own business often on his own, I've just learned things. And a lot of what I learned have come from observation.

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