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The celebrities investing in alcohol brands
Business Daily
The Rise of Non-Alcoholic Beverages
Cara says there's also a growing number of shoppers who are becoming thirsty for something else. She believes Blake Lively has a brand, Betty buzzes her brand and Katie Perry has a brand. Cara: "I just purchased non-alcoholic wine for a family event this weekend...and I didn't see a single celebrity bottle on the shelf"
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