3min chapter

Masters in Business cover image

Aswath Damodaran on the Future of Business Education

Masters in Business

CHAPTER

How to Disrupt Yourself

It's very difficult for a company to disrupt itself. Steve Jobs saw the writing on the wall that the PC business was not going to be the future. Satya Nadella did the same thing at Microsoft when he came in because this was a company with two hits, Office and Windows who had never done another thing in their entire corporate life.

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