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6min chapter
Season 4, Episode 5: Understanding the retail media landscape (with Andrew Lipsman)
Mobile Dev Memo Podcast
The Shift to Retail Media Advertising
This chapter explores the transformation in retail media, focusing on how retailers like Amazon are utilizing proprietary data for more reliable advertising methods. It contrasts cookie-based targeting's privacy concerns with a more ethical approach that leverages customer transaction data.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode