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Coca-Cola 's Newest Competitor to Olipop, and How to Stop Trying to Rewire Your Brain

Marketing School - Digital Marketing and Online Marketing Tips

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The Power of Shelf Space in the CPG Industry

This chapter delves into the competitive dynamics of the consumer packaged goods industry, highlighting the crucial role of shelf space in retail. It explores how major companies acquire smaller brands to enhance their market control, posing challenges for emerging contenders like Olipop in a landscape dominated by industry giants.

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