2min chapter

Business Movers cover image

Fighting for MySpace | Millions of Emails | 1

Business Movers

CHAPTER

Introduction

In February 2001, Chris DeWolf and his pal Tom Anderson make changes to an email newsletter. XDrive is one of those dot-coms that's hemorrhaging money. Leadership wants to make massive cuts so they brought in a turnaround specialist to trim the fat. "The newsletter isn't about pushing XDrive, it's about selling hats," says Carl Klessig.

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