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Under Armour's Journey: Rising and Struggling
This chapter explores the evolution of Under Armour under Kevin Plank's leadership, highlighting early successes and strategic missteps that impacted the brand's growth. It contrasts Under Armour's challenges with the stable trajectory of Lululemon's leadership, emphasizing the crucial role of strategic decision-making in business. The discussion also touches on investment insights, ethical leadership considerations, and emerging opportunities in the athletic apparel and tech sectors.
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