We The  Sales Engineers: A Resource for Sales Engineers, by Sales Engineers cover image

#152 Changing a Commodity Sale to a Solution Sale

We The Sales Engineers: A Resource for Sales Engineers, by Sales Engineers

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Solution Sales - The Beauty of a Solution Sale

If you specifically have the solution that your customer is looking for, for their problem, price is really almost out of the window. When I talk about tech, I talk about it in regular words so that they understand. And then another thing that I'll do is verify satisfaction or verify that I'm understanding your problem. This is what I heard. Now, let me repeat back to you that this is what we need. You just you really how to proceed.

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