Why Black Friday Will Look Different This Year | 8
Business Wars
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Adapting to Black Friday: Pandemic-Shaped Retail Changes
This chapter examines the impact of the pandemic on Black Friday shopping trends and the adaptations made by retailers and malls to enhance safety. It explores the financial challenges faced by major retailers, the transformation of store spaces into fulfillment centers, and the evolution of consumer preferences. Furthermore, it highlights shifting fitting room policies and the influence of new shipping surcharges on retailers' strategies during the holiday season.
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