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The Social Construction of Technology
Gloria Borger: The fact that we aren't seeing big brand name companies in those spots very often probably speaks to how rough the business is at this point for these firms too. If that's all they can get, that's a bad sign. Another thing I want to bring up on the documentaries before we kind of get more into AI. There was a whole genre of media poems and comics about bicyclists as just terrible people. And it's just hilarious because one of the most famous essays in the kind of social studies of technology introduced the notion of the social construction of technology.