2min chapter

Beautiful Misfits cover image

TKE: Creativity and risk in brand building, with John Schoolcraft, Oatly

Beautiful Misfits

CHAPTER

How to Get Rid of the Marking Department

"I don't even understand what you're talking about. I'm happy for you careerwise, but i don't, i really don't want to be part of it," says Alistair Macauley. "What i wanted was a team of makers, instead of a team of approvers", he adds. 'If you remove them, i have no one to blame but myself for s or failure'

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