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2min chapter
New Customer Journeys
TechMagic with Cathy Hackl
Using Fandom to Build Out Brand Strategies
Every iteration of fandom that we've seen, the dynamics are starting to flip. Zoe refers to a shift from passive appreciation to participative and equity-driven fandom. The logic behind co-creation is pretty simple. Instead of designing new products for consumers, consumers actually play a role in developing the product with you.
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