New Customer Journeys
TechMagic with Cathy Hackl
Using Fandom to Build Out Brand Strategies
Every iteration of fandom that we've seen, the dynamics are starting to flip. Zoe refers to a shift from passive appreciation to participative and equity-driven fandom. The logic behind co-creation is pretty simple. Instead of designing new products for consumers, consumers actually play a role in developing the product with you.
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