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Mimetic Desire and Its Influence
This chapter explores the concept of mimetic desire, revealing how individuals' aspirations are shaped by the desires of others, often leading to competition and conflict. It examines historical and contemporary examples, including marketing strategies and social media trends, that illustrate the impact of imitation on societal behavior. Additionally, the chapter discusses the resultant risks of homogeneity and the scapegoat mechanism as a historical response to social crises.