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App Localization: The Most Overlooked Strategy That Instantly Increases Revenues

App Marketing by App Masters

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Boosting App Subscriptions through Localization

This chapter examines how a well-implemented calculator tool has successfully increased subscription rates for an app by tailoring pricing strategies to various international markets. By focusing on localization, including currency adjustments and keyword optimization, the discussion highlights significant spikes in user engagement and in-app purchases across regions like the UK, India, and Canada. The speakers stress the importance of understanding local market dynamics and utilizing data-driven strategies for maximizing revenue and enhancing visibility.

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