The Importance of Emotional Connection in Product Marketing

Emotional guidance or that emotional connection is kind of like how you judge decisions on what to do with the company. You always want to like guide it within that context, right? That's a good point. I think we don't be limited by this. And we also are building new products as well. For example, some areas where we recognize that, Oh, this is different than our main usage - small business and marketing. We see people who have like stores or like a yoga studio and they're using it to create brochures. It's actually used in the curriculum in a lot of elementary schools in the USA generally on iPads.

Transcript

Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!

Get the app