The Importance of Being Mystical

"I want people to be mysterious, and being someone mysterious is how I grew with the brand in the beginning," he says. "When celebrities come into Dubai, what's one thing that's the craziest thing I could provide? Before it was like a hotel room, but then I moved up. Okay, now I can provide hotel room, tigers, a car from deals on wheels." He also talks about his love of cloud chasers: "They're all big, but obviously they care about their life"