450: Primal Storytelling: Marketing for Humans with Anthony Butler
Read to Lead Podcast
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How Did the Lessons From Iraq Shape Your Thinking as a Marketer?
Marketing is about understanding the emotional motivation behind your audience. In Iraq, you learned that people make decisions emotionally and then they try to justify them with logic. It's what drives us to make most of our purchases have to do with primal urges - whether we're aware of them or not,.
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