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The $7,500 App Store Optimization Framework

App Marketing by App Masters

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What's the Metric of a Low Quality App?

Angelina says, what's the measurement of a low quality app? So low quality is low retention, I would say, low ratings. If it's less than 30%, let's say you probably have a product problem. And then obviously if it's a lot of crashes, I don't pay attention to retention because I feel like,. especially for subscription based apps, the more revenue I make, the more routine retention growth.

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