How to Use Outbound Engagement to Increase Reach

According to one report, over 65% of social media users across three different platforms expect brands to respond regardless of whether the initial outreach from the consumer was via private message or public post. Inbound engagement can help your posts gain wider reach and impact more people because a lot of us seem to think if you create really good content, that just good things will come. This is just not the world that we're living in nowadays. You really have to bring people to you and outbound engagement is a great way to do that.