Bullet Points That Increase Sales
Copywriters Podcast
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The Power of Bullet Points in Copywriting
This chapter emphasizes the importance of clear and specific bullet points in copywriting. It discusses how copywriters often assume that readers already know the information contained in bullet points, but it's crucial to spell it out for them. The chapter also compares copywriting to acting, highlighting the need to overcome the curse of knowledge and get into the mindset of the audience.
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