Uncovering Customer Insights Using JTBD with Aggelos Mouzakitis
Better Done Than Perfect
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I Was Hired to Reduce Churn
I was hired during the pandemic. All the solutions in that industry were having the time of their life. As I said, I was hired to reduce churn. And a couple of interesting things came up that nobody was expecting. One of the things that came up was a very frequent pattern when it comes to churn. The first thing that we had to do is diagnose the problem and go deeper into what's going on.
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