6min chapter

Business of Architecture Podcast cover image

531: Business Strategy for Architectural Practices with Enoch Sears

Business of Architecture Podcast

CHAPTER

Architectural Strategic Planning

The chapter stresses the significance of strategic planning in architectural practices, including project selection, target markets, marketing strategies, and team growth. It discusses the choice between positioning as a premium service or the cheapest option, emphasizing the importance of differentiation in the market.

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