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Navigating Political Perceptions
This chapter explores the contrasting perceptions of political candidates by pundits and voters, particularly focusing on Kamala Harris's debate performance and voter sentiment. It discusses the strategic importance of closing argument speeches and campaign advertising, emphasizing how candidates must effectively communicate their messages to resonate with undecided voters. Additionally, the chapter highlights the unique strategies employed in the 2024 election cycle, particularly concerning the portrayal of Donald Trump and the implications for voter engagement.