The Different Cultures of Flipkart

The reason we bought Mintra was because Mintra was serving. High-end clothes and the fashion forward sort of premium customer whereas Flipkart was serving. It was like a Walmart. So why don't you just shut down the fashion vertical on Flipkart and direct it all to Mintra? Oh, again because it was so different. Yeah. And then we did the same with the payments business, PhonePay, where we acquired this like 20 people, 10, 20 people company very early on. And we just kept them completely separate in a different office. We acted like what Walmart did is doing with Flipkart. But I believe one way of thinking about it, it