The Key to Direct Response Advertising and Breakthrough Advertising

Advertising is not designed to entertain. Most of you need every add to be a justifiable response and profit center. It should pay its own way. For example, if you're in any kind of business that generates leads or prospects or appointments, or optins or attendis to a free seminar or presentation. You are investing forward. We have borrowed seven formulas from advertising grates. Your facilitator has them here to go through with you.